Explore produces new ad campaign for Dutch Boy Paints

Explore Media was chosen by Britton Marketing and Dutch Boy Paints to produce a Professional Series advertising campaign for the paint brand, sold exclusively at Menards. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region. Viewers can find the commercials in the fifteen-state region where Menards’ stores are located.

Explore and Britton collaborated on the spots starting late in 2023, filming the principle photography in Atlanta during February of 2024. After principal photography, Explore post-produced the entire campaign with Jeff Nolan editing and outputting all of the commercials, color provided by Ron Sudul and audio cleanup, mix, and sound design by Rick Such of Earshot studios.

Preview the :15 version:

"We really loved working directly with the marketing team at Britton and their clients at the in-house team for Dutch Boy Paints.” says Jeremy Pinckert, EP & Director at Explore, “The process went extremely smoothly, especially considering this was the first collaboration bringing the brand, marketing agency, and production company together. Where previous productions had been bogged down by inefficiencies, we got approval for the first version shown by the brand team to the higher-ups at Sherwin Williams. These types of stories are why we end up working on repeat projects with clients, by always over-delivering on our mission.”

For more information on the Dutch Boy Paints and Menards production, or to get more information on Explore Media, visit www.explore-media.com.

About Explore

Explore is an award-winning commercial production company focused on one core mission: every brand & project deserves our best. Our model is to collaborate directly with brands and in-house agencies by bringing the same directors, producers, editors & finishers with high-end advertising specialties to your projects.

As niche producers focused on your projects, our ad-agency level broadcast & digital commercials take a lot less time, investment and overhead. Need full-service solutions? We have the bandwidth to deliver multiple assets by planning smarter projects shooting across multiple campaigns, with broadcast & digital versions, cutdowns, audio streaming, and even stills for OOH, print website and digital advertising.

We’ve been producing with this simple idea as our foundation since opening our doors in 2003. Over the years, Explore has stayed boutique enough to focus on our clients first, but big enough to offer the creative talent and reach of a multi-coast powerhouse. And this invincible combo has resulted in over 80 advertising commercial awards along the way.