1st Source Bank tabs Explore to produce new ad campaign

1st Source Bank chose commercial production company Explore to produce the latest advertisements in their award-winning “We Can Help” campaign . This 2024-2025 campaign, titled “All Kinds of Help”, was led by Chicago-based director Jeremy Pinckert, and features a cast of five characters selected from the Midwest talent pool. Viewers can watch all five of the commercials this fall on broadcast, digital and OTT networks.

Explore and 1st Source collaborated on the spots using their normal direct to brand process. The key internal stakeholders at the bank communicated their necessary communication themes to the in-house marketing department. This brief then was used by Explore’s collaborating creative director, Larry Liss, to conceptualize multiple scenarios and commercials for the campaign. Once creative was finalized, Pinckert worked with Michael Murphy, in-house creative director at 1st Source, on casting, the fine details of art department, wardrobe, and performance options. After principal photography, Explore post-produced the entire campaign. Jill Dugan edited and output all 5 commercials, with color provided by Sal Malfitano and audio cleanup, mix, and sound design by Rick Such of Earshot.

"We really loved working directly with the in-house agency and marketing team at 1st Source Bank.” says Jeremy Pinckert, EP & Director at Explore, “They gain the ability to work one on one with the team who are experts in production, instead of involving the costly and time consuming extra of an advertising agency. Brands win when they have more input, and when they can get more value on their investment with a better product. It makes the direct to brand production model a no-brainer.”

For more information on the 1st Source Bank broadcast & digital campaign, or to get more information on Explore Media, visit www.explore-media.com.

About Explore

Explore is an award-winning commercial production company focused on one core mission: every brand & project deserves our best. Our model is to collaborate directly with brands and in-house agencies by bringing the same directors, producers, editors & finishers with high-end advertising specialties to your projects.

As niche producers focused on your projects, our ad-agency level broadcast & digital commercials take a lot less time, investment and overhead. Need full-service solutions? We have the bandwidth to deliver multiple assets by planning smarter projects shooting across multiple campaigns, with broadcast & digital versions, cutdowns, audio streaming, and even stills for OOH, print website and digital advertising.

We’ve been producing with this simple idea as our foundation since opening our doors in 2003. Over the years, Explore has stayed boutique enough to focus on our clients first, but big enough to offer the creative talent and reach of a multi-coast powerhouse. And this invincible combo has resulted in over 80 advertising commercial awards along the way.