SpartanNash Unveils Direct to Brand Broadcast Commercials with Flagship Brand
THE PROBLEM
SpartanNash has 10 grocery brands and over 147 stores in 9 states. Their flagship full-service grocery brand is Martin's Super Markets, and with their 75th anniversary, they needed both creative direction & writing, in addition to commercial + digital broadcast production, for a series of spots featuring lifestyle, real employees, and tabletop beauty shots of food.
THE SOLUTION
Our creative team came up with 5 concepts for the 75th anniversary. Once Martin's settled on the concept centered around their tagline, "Count On Us", we filmed both projects in 1 day on location at a Martin's Super Market store.
THE DELIVERY
Martin's broadcast One :30, Ten :15, and Nine :06 spots from these projects, giving them Twenty high-end pieces of ongoing broadcast advertising to use across traditional and digital media buys.
See the deliverables here.
“We have always had a positive experience with the Explore team. They are always willing to make our vision come true, even under tight deadlines.
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Why Spend Double with an Agency when you can get the same product Direct to Brand with Explore?
At Explore, we work with Marketing Directors, VPs of marketing, Chief Marketing Officers, and Marketing Managers to bring national-broadcast-quality production company and award-winning directors to their Brands. They love it because they get ad-agency level commercials and digital content for a fraction of the cost. One phrase that can describe this model is "Storytelling Equality."
See our Brand Showcase here
We're an award-winning production company with directors who all have specific strengths and bodies of work from across the country. Based on what the creative need is for a specific project, we use our people and our resources to put together a specific team who can get the best results given the creative and the budget.
Our model is designed to give brands the option of working directly with a national-broadcast-quality production company and directors to get ad-agency level commercials + digital content for a lot less time, investment and overhead.
Need creative as well? We partner with internal marketing teams and seasoned ad agency creative directors to come up with multiple options presented in fancy decks just like an agency. Adapt, mix and match, suggest, we don’t charge hourly so run wild.
Plus we have the bandwidth to deliver multiple assets for larger brands by planning and shooting projects utilizing many situations that can be used across one or several campaigns, with broadcast and/or digital versions, different formats for social media, and even stills for OOH, website and digital advertising.
Hopefully this quick read has helped shed light on how Explore Media can work with your Brand’s internal agency or marketing department directly, without all the markup. Our model is designed to give brands the option of working directly with a national-broadcast-quality production company and directors to get ad-agency level commercials + digital content for a lot less time, investment and overhead.
Plus we have the bandwidth to deliver multiple assets for larger brands by planning and shooting projects utilizing many situations that can be used across one or several campaigns, with broadcast and/or digital versions, different formats for social media, and even stills for OOH, website and digital advertising.
“We have always had a positive experience with the Explore team. They are always willing to make our vision come true, even under tight deadlines,” says Krista Wendt, internal agency digital marketing director at SpartanNash. Read more client testimonials here.
Watch more of our work below, or contact us to discuss your next project!
