1st Source Bank Gains With Direct To Brand Ad Campaign
THE PROBLEM
1st Source needed a :60 Brand Image ad to use as the hero spot during the recent Olympics, as well as NFL Football and highly-viewed events. What they ended up getting was so. much. more.
THE SOLUTION
1st Source has an internal marketing department but no creative directors or writers. We met that need with our creative team, developing the concept and the script for this expansive campaign. Once approved, we planned, shot, and posted/finished the spots in under three weeks, just in time to air during the Opening Ceremonies.
THE DELIVERY
1st Source Bank had such an overwhelming response to the We Can Help initial :60 spot, we finished Two more :30 spots and Two:15s they were able to extend and run over a 2 year period. The idea was so successful 1st Source has now redesigned their website around the theme "We Can Help", adding Billboard advertising based on still frames from the spot, digital signage at their branches, print collatarel, and even member merchandise.
See the deliverables here, including the :60 featured broadcast commercial, :30s ads and :15s broadcast spots.
“The idea was so successful 1st Source has now redesigned their website around the theme “We Can Help”, adding billboard advertising, digital signage at their branches, print collateral, and even member merchandise based on still frames from the finished spot.
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Our Steps to Produce National Commercials Direct to Brand
1. Trust The Work
As a direct to brand commercial production company, we use talent we have curated from across the country who all have specific strengths and bodies of work. Based on what the specific needs are for a project, we use our people and our resources to put together a specialized team who always gets amazing results for your broadcast ads, digital spots, social commercial content and OTT commercials for a variety of Fortune 5000 companies. Here is just a few samples of the brand experience we bring to your project: Brand Showcase
2. Outline a Brand’s Strategic Goals, Audience, and Deliverables
As internal agencies and marketing departments, you know the message you want to get across. You have an idea for what works, and you have the experience to know the story you want to tell. Our job? To simply help you produce and amplify that message! Adapt, mix and match, suggest, we don’t charge hourly so run wild. At Explore we like to say we live with the project for a few weeks, but a brand lives with a commercial advertising campaign forever, so let’s make sure you not only like the finished broadcast spots & digital ads, but you also like how they work for your brand.
3. Partner with Internal Agencies and Outside Creative Directors / Copywriters
You may have a creative director and art director in house with a deck that is approved by the uppers and ready to be produced. Or you may need some outside help to come up with a creative brief. We’ve got your back for both scenarios! If you do need creative, we can bring in agency veteran creative directors with the experience of campaigns of all sizes. We partner with internal marketing teams and seasoned ad agency creative directors to come up with multiple options presented in fancy decks just like an agency, and then they write, present, re-write, present, and ultimately you award the strategic storytelling your brand loves!
4. Explore Media Provides Expert Commercial Production Crew
Our expert, award-winning production staff plans and conducts the shoot. From products, food, people, comedy, to VFX and stage sets, you name it our team has produced it.
Directors curated to fit the Creative needs of the shoot, just like the agencies
We also use the same talent pool as ad agencies but we license our talent for longer and better terms
Talent terms for print, digital signage, billboard, and web usage also negotiated for less
Print quality still photography included in any shoot
Cinematic, 4K+ full production.
Full production insurance included
5. Our Finishers Make Post-Production Editing Fun & Easy!
Covid-19 might have been the best thing for the post-production process. We have Offline and Online Editors with all the big-campaign experience you'll ever need, most of them working from top-secret bunkers in their location of choice. But man can they edit. And post for reviews quickly. And make changes on a dime. That’s how we’ve been in business for 20 years and have never missed a post-production deadline!
Remote and in-person editing suites
Complete graphics and motion capabilities, including VFX
Full audio production using ISDN and Source Connect
VO talent culled from the best voice actors nationwide
Audio mixing and sound design for network, digital, OTT and social broadcast
Expert color correction with dedicated, professional colorists
Our remote, efficient post production is always early for deadlines, always under budget, and best of all: easier for you and your busy schedule
Hopefully this quick read has helped shed light on how Explore Media can work with your Brand’s internal agency or marketing department directly, without all the markup. Our model is designed to give brands the option of working directly with a national-broadcast-quality production company and directors to get ad-agency level commercials + digital content for a lot less time, investment and overhead.
Plus we have the bandwidth to deliver multiple assets for larger brands by planning and shooting projects utilizing many situations that can be used across one or several campaigns, with broadcast and/or digital versions, different formats for social media, and even stills for OOH, website and digital advertising.
Michael Murphy, internal agency creative director at 1st Source Bank, says it best, “Their work is always a great value because their quality is exceptional, they’re amazing to work with, they offer great advice & direction, and the finished product was fantastic. Explore Media is a go-to group for our marketing department, and I would highly recommend them to any brand looking for high-quality production levels with best-in-class service.”
Watch more of our work below, or contact us to discuss your next project!
