“You Can Count On Us” for SpartanNash & Martin’s Super Markets Explore Brings Home a Silver Telly Win
Award-winning commercial production company Explore has been honored with a Telly Award for a heartwarming commercial for Martin’s Super Markets titled "You Can Count On Us." By using real people who are the grocery staff of a Martin’s store, the spot shines a light on the genuine care and dedication that Martin's brings to its communities. pot goes beyond showcasing the retailer’s products and services – it encapsulates the essence of a community grocery store that truly cares about its customers, communities, and keeping profits invested locally.
“This spot goes far beyond the screen, inspiring us all to cherish and support community-driven initiatives and the local businesses that drive them.”
With many local grocery chains being pushed out by large big-box conglomerates, Martin’s (itself owned by the SpartanNash corporation) took the approach of touching the hearts of their viewers, and educating them on the 75 year history of their company and the fact that the profits, the extensive community outreach, and in many cases the produce supply is kept within the regions their stores occupy.
You Can Count On Us
“You Can Count On Us” was awarded a Silver Telly Award in the Department Store/Mass Retailer Category during the 2023 award season. Of the project, Explore founder Jeremy Pinckert shared, “This spot goes far beyond the screen, inspiring us all to cherish and support community-driven initiatives and the local businesses that drive them.”
About Martin’s Super Markets
Since 1947, Martin’s has made it their mission to be more than "just a grocery store." Beyond quality grocery staples, Martin’s has continued to offer its customers added conveniences such as full-service Pharmacies and specialty departments, including Side Door Deli Cafés, which offer a full variety of hot and cold ready-to-eat menu items. Customers can even pick up their favorite Starbucks® beverage at over half of Martin’s stores.
For over 75 years, Martin’s has been committed to the communities in which it operates. Every year, Martin’s lends support to causes both great and small.
About the Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. The Awards’ 44th annual edition - “Break through the static” - boasted nearly 13,000 entries from across the globe, the most in a decade. “The caliber of the work this season truly has reflected the theme of breaking out and standing out,” said The Telly Awards Executive Director Sabrina Dridje. “Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues, and companies big and small are turning to more sustainable practices to break the cycle of past production processes.”