"Helping Businesses” Wins Silver Telly
In the latest 2023 installment of the Telly Awards, Explore Productions won a Silver Telly for a live-action commercial campaign for a regional bank. Produced for 1st Source Bank, “Helping Businesses” is an extension of the highly effective “We Can Help” campaign. This latest installment had a singular intended demographic: the business decision-maker looking for help in many facets of their business.
“We are thankful for collaborative partners like we have with 1st Source who trust us to take their message seriously, but also allow us to have fun with it.”
Contracted directly between the production company and the in-house agency at 1st Source, the Explore team brought together a cast of envelope-licking, box-carrying, suit and shorts dancing, credit-card-swiping characters to bring the everyday frustrations of small business owners to life.
Helping Businesses
Jeremy Pinckert, director of “Helping Businesses” and Explore CEO / Founder, shared that, “We are so thankful for collaborative partners at in-house agencies like we have with 1st Source Bank. They trust us to take their message seriously, but also are confident enough in their brand to have fun with the messaging.”
“We Can Help” first debuted during the summer of 2021 after a pandemic-induced hold on location shooting had them pushing to complete production in time to debut during the Tokyo Summer Olympics Opening Ceremony. The campaign since then has seen enormous success for 1st Source Bank, resulting in not only multiple industry awards, but delivering assets in broadcast commercials, OTT, streaming, digital advertising, bank branch digital signage, print, website, and even an old fashioned door hangar segment.
About the Telly Awards
The Telly Awards, recognizing excellence in video and television across all screens as judged by leaders from prominent video platforms, television networks, streaming services, and production companies including Adobe, BBC World Service, Netflix, Dow Jones, Complex Networks, A&E Networks, Hearst Media, Nickelodeon, National Geographic Society, ESPN Films, RYOT, Partizan, and Vimeo, among others.
The 2023 award season marked a record-breaking 13,000 entries submitted from across the globe. The awarded individuals are true visionaries and innovators who shine a spotlight on diverse voices, contribute to building a more sustainable industry, and break through the static with their extraordinary creativity. Their work stands as a testament to the power of storytelling and the enduring impact of remarkable video and television content.
About Explore
Explore Productions is an award-winning commercial production company focused on one core mission: every brand & project deserves our best. Our model is to collaborate directly with brands and in-house agencies by bringing the same directors, producers, editors & finishers with high-end advertising specialties to your projects.
As niche producers focused on your projects, our ad-agency level broadcast & digital commercials take a lot less time, investment and overhead. Need full-service solutions? We have the bandwidth to deliver multiple assets by planning smarter projects shooting across multiple campaigns, with broadcast & digital versions, cutdowns, audio streaming, and even stills for OOH, print website and digital advertising.
We’ve been producing with this simple idea as our foundation since opening our doors in 2003. Over the years, Explore has stayed boutique enough to focus on our clients first, but big enough to offer the creative talent and reach of a multi-coast powerhouse. And this invincible combo has resulted in over 80 advertising commercial awards along the way.
The creative landscape today is more than just standalone ideas, one-time collaborations, and expensive retainers. Brands need to use their resources and multiple streams to make sure the work has maximum impact. Explore does just this with curated, world-class directing talent, an unstoppable producing team, and the expertise to make it all work.