We all want to work on films and commercials where we have the budget and the creative that allows for casting calls, talent agents and professional actors to deliver inspired performances. But in reality many creative concepts these days call for "real talent," another way of saying using real people vs. professional actors.  After years of experience working with and without professional actors as talent, I have found that despite having non-pros as actors, you can still evoke great performances in advertisements or brand films.

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