Groupon just launched their first national television campaign since 2011, the Own the Experience campaign: “Haves vs Have Dones”. The spots encourage viewers to focus on memories and experiences vs general “stuff” and were created by Chicago based agency, O’Keefe Reinhard & Paul. The agency was also tasked with creating an alternative Groupon To Go spot to test in select markets and ultimately enlisted Explore Media to direct and produce their alt commercial! 

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