Explore was recently honored with two Muse Awards in the 2023 competition. “Scoperta! The Opera” won an award in each of the Food + Bev and Music Video categories. Read more here.

Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. Explore produced The Opera as a full-service project for Scoperta’s consulting agency, Prophet. Director Jeremy Pinckert and Producer Damian Huck were brought in very early on to help develop the vision for a creative brief that only had a rough script and an idea to use “The Marriage of Figero” as the musical score’s inspiration.

Scoperta needed to attract and woo young wine lovers who hate the current buying experience. They needed stopping power—and name recognition. The creative leaned into the brand's charm, wit and audacious name to develop and orchestrate a modern campaign to connect with a new wave of discerning wine buyers.

At the heart of the integrated campaign across digital, social, search, PR and event, is a video opera — the tale of a frustrated wine enthusiast and her discovery of Scoperta! Once learning from our smaller segments and getting CPA to its optimal number, we opened the campaign to a national buy earning big numbers and big impact in our glass. The work increased awareness of the brand acquiring new customers, and driving sales during the business's first months in market.

EXPLORE is an award-winning commercial production company focused on one core idea: every project deserves our very best. We collaborate directly with agencies and brands to produce commercials and content which makes viewers feel. Motivated to react, stimulated to buy, interested to click, impressed to tell others, inspired to respond.

We’ve been producing with this simple idea as our foundation since opening our doors in 2003. Over the years, Explore has stayed boutique enough to focus on our clients first, but big enough to offer them the creative talent and sales reach of a multi-coast powerhouse. And this unstoppable combo has resulted in over 70 industry awards along the way.

There’s a place somewhere beyond the typical production — come join us there.

The MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas or designs, these creatives light a fire in others to strive further, thus becoming a muse

The MUSE Creative Awards is a part of the MUSE Awards Program, which is part of the International Awards Associate (IAA). IAA is based on a mission to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution. IAA’s mission has largely shaped MUSE Creative Awards’ goals.

"Scoperta! The Opera" awarded 2 Muse Awards