Go RVing TV Ad for NFL and College Football Broadcast Produced by Explore Media
Keep your eyes peeled during primetime football games this fall to catch the “Home Field Advantage” ad for Go RVing, produced and edited by Explore Media. The ad is set to air during both college and professional games on several networks.
The :30 lifestyle spot portrays two families who use their RVs to tailgate before the big game, creating a home base for eating, socializing, and relaxing. Filmed on location in 2016, the video utilizes the authenticity of real people and their love of tailgating in their “home away from home” and fits in with the current Go RVing Away campaign.
The spot was helmed by director Jeremy Pinckert, who says about the ad, “Go RVing is all about showing unique ways RVs can be utilized to create lifestyle experiences, so for this spot I wanted to create a sensory experience for viewers. We used a marching band drumline as the music track, you can hear the sizzle of bacon on the griddle and experience other sounds like people laughing as they’re playing lawn games."
“Visually we wanted to show not only scenes of fans prepping for the big game inside and outside the RV, but we also worked to help viewers get the sense of togetherness and family that happens after the game, as these magical moments happen when people sit around in a circle and tell stories under the low light of Edison bulbs.”
Explore Media edited and produced the spot in post-production, partnering with NOLO Digital Film for color correction, The Colonie for compositing, and Noise Floor for sound design
Client: Go RVing
Production Company: Explore Media
Director/EVP: Jeremy Pinckert
Producer/ Prod. Supervisor: Laura Scott
1st AD: Quinn Wilson
Director of Photography: Jamieson Mulholland
1st AC: Dean Freeland
Editor: Garret Brubaker
Gaffer: Jaye Kenyon
Key Grip: Jon Whitford
Sound Mixer: Larry Vaughn
Production Assistants: Lady Mendoza & Joel Guzman
Post Production: Explore Media
Editor: Garret Brubaker
Colorist: NOLO Digital Film / Elliott Rudman
Sound Mixer / Design: Noise Floor
Compositing: The Colonie
About Explore Media
Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. They’ve won over 68 professional awards for their productions, including 49 Telly Awards and 15 ADDY awards, including two best in show awards. They have also twice been Emmy-nominated for commercial campaigns. Explore Media has offices in Chicago and South Bend, and produce in all major cities throughout North America. For more information or a custom reel from one of their rostered directors, visit: http://www.explore-media.com/contact