Portfolio: Retail
“Find Your Away” Go RVing
If you’ve heard of the Richard’s Group (Super Bowl TV ads) and the Go RVing marketing initiative, you know the folksy, creative scope of their work. Now see the “Find Your Away” video collaboration we directed & produced for their website! There are more than ten of these videos, but you’ll have to keep an eye on gorving.com/explore-rvs/campfire-conversations to see them as they’re released!
“Go Anywhere” Braunability
Ever wonder how the Detroit and German agencies snag all those amazing car shots for their television campaigns? Thanks to our client, Braunability, we were able to find out! Shot over two days in Northern Indiana at several locations, and with the help of some great crew and Midwest Camera Car, we had fun capturing some beautiful car-to-car, car on trailer, and of course, pretty scenic indoor and outdoor video shots! Braun is the leader in customized vans for disabled persons, and they needed a…
“Fairy Tale” Mod Closet
Best in Show Gold ADDY for this TV Ad for MOD Closet, a vintage clothing store run by a sweet artist couple who also happen to be savvy marketers…We conceptualized & produced this ad borrowing from Mod’s vintage ideals: using pared-down visuals and music to attract a unique, hip market! The background track is the low-fi recording of “Fairy Tale” by Morgan Erina.
Ludwig Drums
Explore Media and Ludwig Drums spent three months compiling & editing this 100-year anniversary video.
“Smooth. Not Smooth.” Starcraft Marine
For this project, Starcraft Marine gave us the creative freedom to build upon their core identity through their many brands. We’ve collaborated on an award-winning promotional DVD which tells the Starcraft story, yearly event videos for dealer meetings, product videos which creatively unveil new boats, and this challenge: designing national TV commercials for the 100-year old boat company with an emphasis on The Ride. Our team came up with this concept, distributed in the form of two spots for national broadcast by Starcrafts boat dealers:…
“Embark” Jayco
Jayco knew the timing was perfect to not grab market share by contracting with Explore Media for this video design promoting their latest product: the Embark motorhome. Many companies compromise their brands by using cheap video production, but Jayco’s succeeded for over 40 years in a volatile industry by knowing their story, and being willing to market their brands through professional video production!
“Nils’ Story” Elkhart Brass
Elkhart Brass makes some pretty awesome 21st century firefighting equipment that looks like something out of Minority Report, and their customers (real-live firefighters) are fiercely loyal, and for good reason. Their equipment keeps them safe, and helps save more lives. But what do you do when you need to match another web video shot on location and with broll options you never had the opportunity to shoot? Rely on the web video production company team at Explore Media of course! We shot on green screen and…
“The Perfect Fit” Woldruff’s Footwear
Sometimes different can be funky, and this specialty shoe store came to Explore Media needing a TV Spot conveying the Woldruff’s difference (they still measure your feet!) See how we featured their diverse lineup of stylish, good-for-your-feet brands and boutique clothing in this ad, “The Perfect Fit.” Also features the hit single “Build a Planet” by Nashville-based funk group Kansas Bible Company.
“Starcraft Marine” :30 TV Ad
Starcraft has traditionally shot “running footage” of their new boat models every year, which they then provide dealers to use in their advertising. They came to us with the idea to instead send completed commercials to their dealer network, leaving a space at the end for the dealers to tag the commercial. The results are much more controlled, and as you’ll see, might even make you want to buy a boat!
“Bottles to Chairs” Polywood
When Polywood furniture wanted to show their customers just how much care they put into each of their eco-friendly pieces, the Explore Media team created this video highlighting their story: from scraps to seat. See how going green meets style and sophistication!
“Bosch Proving Grounds” Jayco Skylark
When Jayco RV asked us to plan a video design centered around the arduous 1,000 mile test they put their new Skylark Travel Trailer through, we couldn’t believe how extensive their process would be. The various tests are intense, intentional, and designed to put the trailer through a lifetime’s worth of wear and tear in a short amount of time. The best and worst parts of this rugged affair? It was cold and rainy while we filmed, so while uncomfortable for the crew, you really…
“Fishmaster 2100″ Boat Test
Starcraft Marine asked us to communicate features of their diverse line of boat brands, and also to put them through testing on the water. This is the fishing boat test with Greg Yarborough, who as a professional walleye fisherman knows a little about good fishing boats!