Portfolio
Auto Loan TV Ad for Interra Credit Union
Nothing says more about your personality than you choice of driving machine, and Interra decided to use the diversity in their members cars to advertise the branding of their auto loans. Director: Jeremy Pinckert DP: Jamieson Mulholland AC: Christian Henriquez Audio: Earshot Audio-Post Editor-Colorist: Michael Dicken Music: Kaleidascope :: InProduction Music :: courtesy BeatSuite
“A Message from the Students of Notre Dame” :30 University TV Ad
The University of Notre Dame needed an “institutional message” to air during college football’s BCS title game, but only had a short window of available pre-production and production time to work with. They gave us a call to produce the television spot…and 3 camera crews, 400 student extras, 600 real and CG candles, and only 2.5 pre-production days later, this college television commercial was born!
“New Knees” Terry McMillen Health Care TV Ads
Terry McMillen is an NHRA professional race car driver who was faced with the decision to either quit the career he loves as a drag racer or get a double knee replacement surgery. After meeting with Dr. Klaassen from Elkhart General Hospital, his decision to get his knees replaced was made much more comfortable. As Terry says, “I feel like I’m 18 again!” Explore Media was tasked with writing, editing & creating :30 health care TV ads based on the originally shot footage and interview. …
“Notre Dame vs. Army” Football History
The University of Notre Dame and Army have a football rivalry that dates back to 1913, and includes such storied names like Rockne, Glen Davis, Johnny Lujack, Doc Blanchard, and the Four Horsemen. This year, they resumed their rivalry in the new Yankee Stadium, and Notre Dame contracted with Explore Media to produce this look at the history of the football series. The best part? The video played on the huge video wall in 1080p HD at the new Yankee Stadium in New York City!
“A Top-Notch Education” IU School of Medicine
Did you know you can get a full 4-year post-grad education at the prestigious Indiana School of Medicine, all entirely in South Bend? This video tells the story of how administrators, doctors, and students all collaborated to develop an immersive curriculum niche which gives IUSM-SB grads a “leg up” on their competition!
Bariatric Weight Loss Brings Big Gains
“Life Before” So often, Bariatric Marketing focuses on imagery of large pieces of clothing and how much weight people have lost. But Elkhart General’s Bariatric and Metabolic Institute wanted to tell their story based on one idea, “It’s not how much you lose, but how much you gain”. Follow the amazing story of Heather, one patient whose hard work, determination, and exuberance shine through her entire bariatric weight loss journey. “The Surgery” “Meeting Her Goals” “Glam Girl”
“Who We Are” OSMC Orthopaedic TV Ad
As a joint and muscle center, OSMC found potential patients rarely knew the range of services they offered. Using the 21st century definition of “Muskulo-skeletal Care”, and the idea that patients really want to get the skinny straight from a doctor, we created this orthopaedic TV ad campaign! See more health care video See our health care portfolio Director: Jeremy Pinckert DP: Jamieson Mulholland AC: Mark Barry Audio: Dana Mroczek Editor-Colorist: Michael Dicken PA: Caleb Mulholland Music: “Good to See You” Dowd Tarver courtesy Killer…
Beacon Health System 120-second TV Ad “I Will Be Here”
Not often do we get a request for a 120-second television commercial! But Memorial Health and Elkhart General have joined to form Beacon Health System, and our client needed the time to express the emotion and particulars of this exciting merger. The marketing department gave us the challenge of creating a music video of sorts to a song for which they only have television rights, so this version is an alternate version licensed for web use, sans vocals. We answered the challenge using Sony’s new…
“Your Mortgage” TV Ad Campaign for Interra Credit
Does filming 13 Homes in 13 Locations with 26 on-camera talent seem like a busy day? Nawwww, the time was well spent directing real homeowners in front of their real homes for Interra Credit Union! As the latest in the “our Credit Union” campaign, these spots work in Interra’s market for two reasons: 1) Homeowners featured tell all their friends they are on TV and share the videos 2) Random viewers notice the spots because of their production qualities, and also because they recognize a…
Auto Loan TV Ad for Interra Credit Union
Nothing says more about your personality than you choice of driving machine, and Interra decided to use the diversity in their members cars to advertise the branding of their auto loans. Director: Jeremy Pinckert DP: Jamieson Mulholland AC: Christian Henriquez Audio: Earshot Audio-Post Editor-Colorist: Michael Dicken Music: Kaleidascope :: InProduction Music :: courtesy BeatSuite
“Your Hometown” :30 Credit Union TV Ad
Continuing the highly successful “Your Credit Union” campaign, Interra asked for a way to communicate their place and advantages in their business loan market, but without listing technical attributes, rates, or other wallpaper facts. “Your Hometown” is our credit union tv ad solution, featuring real faces, in front of their real businesses, holding their real products. Version two in this campaign.
“A Message from the Students of Notre Dame” :30 University TV Ad
The University of Notre Dame needed an “institutional message” to air during college football’s BCS title game, but only had a short window of available pre-production and production time to work with. They gave us a call to produce the television spot…and 3 camera crews, 400 student extras, 600 real and CG candles, and only 2.5 pre-production days later, this college television commercial was born!
Notre Dame Video: African Scholars
The Hesburgh-Yusko Scholars Program at the University of Notre Dame needed a unique video for a specific audience: young Africans thinking of coming to the States. Our creative idea was to capture Kaykay, Jason and Gerie, three young African Scholars in HYSP, riffing on food, American football, and life as students during a typical day at Notre Dame. Shot on the new Canon Mark III, this Notre Dame Video is also Explore Media’s first editing project on Adobe Premiere Pro (after switching from Apple’s Final…
“Find Your Away” Go RVing
If you’ve heard of the Richard’s Group (Super Bowl TV ads) and the Go RVing marketing initiative, you know the folksy, creative scope of their work. Now see the “Find Your Away” video collaboration we directed & produced for their website! There are more than ten of these videos, but you’ll have to keep an eye on gorving.com/explore-rvs/campfire-conversations to see them as they’re released!
“Go Anywhere” Braunability
Ever wonder how the Detroit and German agencies snag all those amazing car shots for their television campaigns? Thanks to our client, Braunability, we were able to find out! Shot over two days in Northern Indiana at several locations, and with the help of some great crew and Midwest Camera Car, we had fun capturing some beautiful car-to-car, car on trailer, and of course, pretty scenic indoor and outdoor video shots! Braun is the leader in customized vans for disabled persons, and they needed a…
“Fairy Tale” Mod Closet
Best in Show Gold ADDY for this TV Ad for MOD Closet, a vintage clothing store run by a sweet artist couple who also happen to be savvy marketers…We conceptualized & produced this ad borrowing from Mod’s vintage ideals: using pared-down visuals and music to attract a unique, hip market! The background track is the low-fi recording of “Fairy Tale” by Morgan Erina.
“Notre Dame vs. Army” Football History
The University of Notre Dame and Army have a football rivalry that dates back to 1913, and includes such storied names like Rockne, Glen Davis, Johnny Lujack, Doc Blanchard, and the Four Horsemen. This year, they resumed their rivalry in the new Yankee Stadium, and Notre Dame contracted with Explore Media to produce this look at the history of the football series. The best part? The video played on the huge video wall in 1080p HD at the new Yankee Stadium in New York City!
“Havilah Beardsley” Ruthmere Foundation
We’ve been fortunate lately to be involved in a couple of urban transformations, and what the Ruthmere Foundation has planned for the Havilah Beardsley House is certainly going to be exciting and worthwhile to the community. This new video is an upbeat look at their fundraising goals: to restore, interpret, and open this house as a public cultural experience.
“Make Your Mark” Downtown Elkhart
The revitalized Downtown Elkhart area has great lifestyle & recreation activity choices, trendy dining and nightlife spots, and unbelievable investment opportunities for urban professionals. The problem? Outside of the county, the downtown area is virtually unknown.